Successful influence is not just an art, but also a science and the researchers who study it have uncovered a universal set of tools that anyone can learn in order to become a more successful (and ethical) persuader.
To realize a vision, achieve goals, and bring about improvements in your organization, you will invariably need to make changes, large and small. The extent to which your strategies and goals are embraced depends on your ability to effectively influence others by capturing attention, winning over the cynics, reassuring the hesitant and motivating people into action.
On April 28, in an interactive Harvard Business Review webinar, Steve Martin, author, business columnist, and influence researcher, will explore the universal principles of effective influence - providing examples of how they can be employed in ethical and sustainable ways to improve your powers of persuasion.
Tuesday, April 28, 2015
07:00 PM - 8:00 PM EET